Business Development & Strategy Director @ VanBerlo
Representing distinguished independent Dutch Design Agency VanBerlo, and with a story to tell that spans ten years in the creative industry; join Han Toebast on a journey into how Design Thinking methodologies can be a catalyst in your innovation process. By means of inspiring project cases, he will show you how VanBerlo approaches their clients’ business challenges in a uniquely unorthodox manner. Their Design Driven Innovation approach results in products, services or a combination of the two, that focus on creating an optimal balance between building the right business case, living up to user needs and technical possibilities.
Independent of your place in the value chain, innovation should fulfil these needs in diverse ways. Han strongly believes, that optimizing total user experience unlocks hidden potential to truly grow your turnover and market share.